I have a question that I really need some help with an I am hoping that you are just the person to offer your advice and thoughts!
The quandary? Well, it relates to my Etsy shop and the things I sell there. I am not trying to sell or promote anything to you, I just need some help.
Postage costs. It seems that everything I send, no matter how thick or thin it is, ends up being a small parcel. Postage costs for small parcels are considerably higher than for letters. That means that my postage costs are higher and I suspect that that is putting buyers off. I only charge the postage cost, plus a small amount to cover the packaging materials.
To date I have been sending things in bubble wrap envelopes.
Today I noticed that a fellow blogger had bought some lovely progress keepers from an Etsy seller - not me - and I went to have a look following the link in the blog post because I thought they were very pretty. They were and there were lots of other lovely pretty things and I will be going back to buy something myself.
I had a quick look at the postage costs and noticed that this seller is charging a lot less for postage than I am.
For a very similar - I mean REALLY similar - item they are charging about a third less than the amount I need to charge taking into account the cost that I reckon the post office will charge me and my packaging costs (based on the rate table that I obtained from the post office).
Now, I realise they may well sell loads of things and buy envelopes and so on in bulk to reduce their costs, but given that after my costs and the charges that Etsy puts on the items I sell, I am making about 5 pence profit (yes, really!) on the item, I cannot afford to reduce the price or reduce the P&P cost.
I do reduce the costs for multiple purchases.
So, my questions to you are this.
1. If you buy something of very low cost do you expect it to be wrapped and packaged as well as it if were something more expensive - I know I would which is why I wrap and package them that way. However, if it meant that the cost was less would you mind that the packaging might not be as lovely?
2. Do I need to send things in bubble wrap envelopes? Could I send them in a normal envelope or one of those plastic mailer thingys - can't remember the name! - which are thinner and therefore as the postal cost is based on size as well as weight, it might reduce the cost. What are your thoughts? As a purchaser, what do you prefer?
3. My other thought is to actually increase the cost of the item, but for it to include the P&P. I don't like the idea of this myself, but I wondered how others feel about it?
4. If you see similar items from different sellers, how do you decide which one to purchase from? Do you go with the person you know, the number of reviews, the lowest price? What is the deciding factor for you? I would love to know.
I hope that you can help me as I feel that my postage costs are higher than I would like them to be, but I don't know any other way to get around it and would love to know your suggestions as purchasers!
Thank you for your help.